行銷暨公關部-SEO & Digital Marketing Expert

工作內容
-規劃並執行公司整體 SEO 策略，提升自然搜尋能見度與網站流量
-建立內容規劃邏輯，打造具轉換力的內容矩陣與導流系統
-與內部設計、工程與行銷團隊協作，推動網站結構與技術 SEO 優化
-導入與管理數位成效追蹤工具（GA4、GSC 等），提出數據洞察與優化建議
-參與數位品牌與數位行銷策略擬定，建立可擴展的成長模型與用戶旅

-Effectively incorporate generative AI tool (e.g. ChatGPT) into daily work processes to enhance productivity and efficiency  

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資格
• 具備保險行銷相關經驗，了解保險商品與保險業銷售模式
• 5年以上 SEO 或數位行銷相關經驗，具策略規劃與落地執行能力
• 熟悉搜尋引擎運作邏輯、網站技術架構與內容優化方法
• 熟悉 GA4、GSC、Tag Manager 及主流 SEO 工具（如 BigQuery / SEMrush）
• 具跨部門協作經驗，能有效與設計、工程、行銷與業務團隊對接
• 具備分析思維、商業敏感度與獨立提案能力

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加分條件
• 有銀行保險，網路行銷維運經驗。如廣告投放，名單獲取或會員經營等經驗優先考慮。
•具備跨部門系統專案或數位專案導入與上線的實務經驗，並擁有專案優化與成效分析的能力。
• 熟悉內容行銷、再行銷、漏斗設計與會員經營架構
• 具備 AI 工具（如 ChatGPT）在內容與行銷流程的應用經驗
• 具備良好的跨部門溝通與專案管理能力，能有效協調合作廠商，並確保專案時程與預算的掌控。

84792 | Operations | Professional | Non-Executive | Allianz Taiwan | Full-Time | Permanent

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.Join us. Let's care for tomorrow.