Employer Branding Expert (m/f/d)

About the Job

As an Employer Branding Expert, you will play a pivotal role in shaping and enhancing Allianz Technology's employer brand. You will develop and execute a comprehensive employer branding strategy that aligns with our mission, values, and business goals. Your efforts will ensure that Allianz Technology is recognized as an employer of choice in the industry.

What you do

• Develop and execute a comprehensive employer branding strategy that aligns with Allianz Technology’s mission, values, and business goals, while creating compelling content that highlights company culture, values, and employee experiences.
• Manage and optimize Allianz Technology’s presence on career pages and social platforms, including LinkedIn, ensuring consistent messaging and branding in collaboration with People & Culture and Communications teams.
• Organize and participate in employer branding events such as career fairs, industry conferences, and campus recruitment activities to enhance visibility and engagement.
• Conduct market research and competitor analysis to stay informed about industry trends and best practices in employer branding, supporting diversity, equity, and inclusion initiatives by promoting an inclusive workplace culture.
• Monitor and analyze key metrics to measure the effectiveness of employer branding initiatives, optimizing strategies through data-driven recommendations and insights.
• Foster strong relationships with current employees to encourage engagement and advocacy, leveraging their stories and experiences to attract new talent.
• Be responsible for data analytics, reporting and insights to assess the return and success of advertising, campaigns and sourcing mix.

What you bring

• 7+ years of proven experience in employer branding, marketing, or related fields, demonstrating a strong track record of success and innovation.
• Deep understanding of social media platforms and digital marketing strategies, honed through years of practical application and strategic planning.
• Excellent communication and storytelling skills, developed and refined over years of engaging diverse audiences and crafting compelling narratives.
• Extensive experience working collaboratively with cross-functional teams and across various countries, leveraging your ability to navigate complex organizational structures and cultural differences.
• Analytical mindset with the ability to interpret data and make informed decisions, supported by years of experience in data-driven marketing and strategic analysis.
• Passion for promoting diversity, equity, and inclusion, evidenced by your active involvement in initiatives and programs that foster a more inclusive workplace.
• Basic knowledge of AI technologies, principles, and their practical use

What we offer 

• We offer a hybrid work model which recognizes the value of striking a balance between in-person collaboration and remote working incl. up to 25 days per year working from abroad.
• We believe in rewarding performance and our compensation and benefits package includes a company bonus scheme, pension, employee shares program and multiple employee discounts (details vary by location).
• From career development and digital learning programs to international career mobility, we offer lifelong learning for our employees worldwide and an environment where innovation, delivery and empowerment are fostered.
• Flexible working, health and wellbeing offers (including healthcare and parental leave benefits) support to balance family and career and help our people return from career breaks with experience that nothing else can teach.

About Allianz Technology

With its headquarters in Munich, Germany, Allianz Technology is Allianz's global IT service provider and delivers IT solutions that drive the group's digitalization. With more than 11,000 employees in over 20 countries around the world, Allianz Technology is tasked to run, optimize, transform, and innovate the infrastructure, applications, and services together with Allianz companies to co-create the best customer experience.

We service the entire spectrum of digitalization – from one of the industry's largest IT infrastructure projects that spans data centres, networks, and security, to application platforms ranging from workplace services to digital interaction.

In short: We deliver comprehensive end-to-end IT solutions for Allianz in the digital age. We are the backbone of Allianz.

Find us at: www.linkedin.com/company/allianz-technology.

Commitment to Integrity, Fairness & Inclusion

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

We at Allianz believe in a strong inclusive culture that encourages people to speak their minds, get involved and question the status quo. We are proud to be an equal opportunity employer and encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love, or what you believe in. We therefore welcome applications regardless of race, ethnicity or cultural background, age, gender, nationality, religion, social class, disability, sexual orientation, or any other characteristics protected under applicable local laws and regulations.

To Recruitment Agencies:

Allianz Technology has an in-house recruitment team that sources great candidates directly. Therefore, Allianz Technology does not accept unsolicited resumes from agencies or search firm recruiters.

When we do work with recruitment agencies, that engagement is formalized by a contract. Fees will only be paid when there is a contract in place. Without a contract in place, we will not accept invoices on unsolicited resumes, even if the candidate was ultimately employed by Allianz.

 87599 | Communication & Public Relations | Professional | Non-Executive | Allianz Technology | Full-Time | Permanent