Marketing Manager
Blackrock, IE, A94 Y9E8
Job Title: Marketing Manager
Role Type: Permanent
Position Reports To: Chief Growth Officer
Department: Distribution, Marketing and Product
Head Office Location: AGL Head Office, Maple House, Temple Road, Blackrock, Co. Dublin.
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Main Purpose of the Job
The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans to drive brand awareness, customer engagement, and business growth. This role will oversee the planning and execution of marketing campaigns, manage the marketing budget, and ensure alignment with the company’s overall objectives.
The scope is the domestic Irish market as well as other markets that Allianz Global Life is active in, e.g. Italy and Iceland.
For the Irish business the Marketing Manager will be required to build a collaborative and high performing team staring with one direct report. In addition, the role includes vendor management for a variety of marketing agencies.
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Key Performance Measures
This role holds responsibility for marketing strategy, execution, and brand consistency across the Irish and Italian markets.
Marketing Strategy & Planning
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- Develop and execute comprehensive marketing strategies aligned with business goals for Ireland and Italy.
- Create annual and quarterly marketing plans, including campaigns, events, and digital initiatives.
- Conduct market research to identify trends, customer needs, and competitive positioning in collaboration with the Product teams.
- Ensure all marketing activity complies with local regulatory requirements, including UK FCA, Central Bank of Ireland, and Italian IVASS guidelines
Campaign Management
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- Plan and manage multi-channel marketing campaigns, including digital, social media, email, and traditional marketing.
- Monitor campaign performance and optimize based on data-driven insights.
- Collaborate with internal teams and external agencies to ensure timely and effective campaign delivery.
Brand Management
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- Ensure consistent brand messaging and visual identity across all marketing materials and channels as established by Allianz Group.
- Strong collaboration with other Allianz entities, e.g. Allianz Ireland, to ensure consistency in approach within joint markets.
- Manage brand guideline process with Group Strategy, Marketing and Distribution.
Digital Marketing
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- Develop and execute integrated digital marketing strategies across web, email, social media, paid media and SEO/SEM channels to meet brand and commercial objectives
- Manage the organisation’s digital presence, ensuring content is up‑to‑date, on‑brand and optimised for user experience and engagement
- Leverage AI‑powered marketing tools and platforms
- Designing and executing comprehensive digital and AI strategies to optimise performance across all social and media channels
Vendor and Budget Management
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- Selection, coordination and performance monitoring of marketing agencies.
- Manage the marketing budget, ensuring efficient allocation of resources.
- Track expenses and provide regular reporting on ROI and campaign effectiveness.
Team Leadership
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- Manage and mentor one direct report, providing guidance, feedback, and professional development opportunities.
- Foster a collaborative and innovative team culture.
Performance Analysis & Reporting
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- Analyse marketing performance metrics and prepare regular reports for senior management.
- Use insights to refine strategies and improve future campaigns.
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Key Customers
Internal: Distribution, Marketing & Product and Senior Management
External: Customers, Brokers, Intermediaries, Third Party Providers, End Users
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Business Competencies
Education & Qualifications
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- A Master’s degree or professional marketing certification (e.g., CIM, AMA) is a plus.
Professional Competence
- Minimum of 5-7 years of experience in marketing, with a proven track record of managing successful campaigns.
- Experience in vendor management of external agencies.
- Experience in leading team members a plus.
- Strong understanding of digital marketing, including SEO, SEM, social media, and analytics.
Product and Technical Knowledge
- Confident navigating core financial products, how they are structured, and what differentiates them.
Strategic Thinking & Business Acumen
- Demonstrates strong strategic thinking, commercial awareness, and the ability to connect marketing initiatives to business outcomes.
Commercial Awareness
- Deep customer-centric mindset with the ability to translate insights into actionable marketing strategies
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Personal Competencies
Personal Impact
- Demonstrates professionalism and strong judgement
- Takes ownership of decisions, outcomes, and challenges
Communications
- Excellent written and verbal communication skills, with the ability to present ideas clearly to senior stakeholders
- Fluent in written and spoken English
- Communicates effectively across diverse markets
Stakeholder Management
- Proven ability to cultivate and maintain strong relationships with both internal and external stakeholders.
- Collaborate across functions
96632 | Marketing & Design | Management | n.a. | Allianz Global Life | Full-Time | Permanent
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation. Great to have you on board. Let's care for tomorrow.
