Digital Marketing Exec
Bournemouth, GB, BH7 7DU
Role Description
The Marketing & Communications Officer plays a key role in developing and delivering integrated marketing and communication activity that strengthens the Allianz UK brand, supports business goals, and enhances customer engagement. The role contributes specialist expertise in campaign planning, communications delivery, and measurement of marketing performance across multiple channels.
This will be a hybrid role based in our Bournemouth office.
Salary Information
Pay: Circa £35,000 per year.
Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.
About You
Marketing & Campaign Delivery
- Plan, coordinate, and deliver marketing and communication tactics that support wider business and brand objectives.
- Ensure all activities follow Allianz brand, governance, and regulatory requirements.
- Deliver digital‑first marketing and communication activities using an optimal mix of channels.
Insight, Reporting & Measurement
- Monitor, analyse and report on campaign effectiveness, providing clear insights and optimisation recommendations.
- Maintain accuracy and integrity of customer and campaign data in line with Allianz data governance and GDPR requirements.
Risk, Reputation & Issue Management
- Identify and escalate risks, issues or reputational considerations to appropriate stakeholders.
- Support proactive reputation management through consistent and high‑quality communication delivery.
Stakeholder Collaboration
Work collaboratively with colleagues across Marketing, Communications, Digital, Distribution and Operations.
- Build trusted relationships with internal stakeholders and external partners to support the development and execution of campaigns.
Customer-Centric Communication
- Contribute to crafting customer value propositions and communication messages that reflect Allianz UK’s tone of voice.
- Ensure all communications champion customer needs and enhance customer experience.
Essential Skills
- Previous experience in constructing presentations for Board and Executive level audiences. Experience within a marketing, communications, customer experience or similar customer‑focused role.
- Experience delivering digital and offline marketing activity.
- Market and customer insights — analysis, interpretation, and application.
- Tactical marketing planning and communication planning.
- Digital marketing capability (e.g., social, email, paid digital, content platforms).
- Measuring and monitoring marketing effectiveness.
- Customer‑centric content development.
- Reputation and risk awareness.
- Strong written and verbal communication skills.
- Project and stakeholder management.
We support the government scheme “Access to Work” please feel free to ask us about the access to work scheme.
Desirable Skills
- Responsible Artificial Intelligence usage
- Qualifications in Marketing, Communications, Business or related disciplines.
- GCSE (or equivalent) in Maths and English, grade C/4 or above.
- Understanding of CRM workflows, segmentation, and lifecycle marketing principles.
- Excellent communicator, able to clearly articulate technical concepts to clients and non-technical audiences.
- Experience with Salesforce Marketing Cloud/Adobe or Braze Platform is a strong plus,
- Confident managing multiple workstreams independently within a fast-paced agency environment.
- Experience working within a fast-paced, regulated or corporate environment
What We Will Offer You
Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:
- Flexible buy/sell holiday options
- Hybrid working
- Annual performance related bonus
- Contributory pension scheme
- Development days
- A discount up to 50% on a range of insurance products including car, home and pet
- Retail discounts
- Volunteering days
Our Ways of Working
Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.
Integrity, Fairness, Inclusion & Trust
At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. Our commitment to equal opportunities, gender equity, and balanced gender representation, is demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.
We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.
We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.
Accessible Application for All
As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.
Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.
For any inquiries or to submit your application, please contact: Matthew Irvine
Closing date 5th June 2026
We reserve the right to close the advert early if we reach enough applications.
Join us - Let’s Care for Tomorrow.
98861 | Marketing & Design | Professional | Non-Executive | Allianz UK | Full-Time | Permanent
Join us - Let’s Care for Tomorrow.
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