Senior Ecommerce (Marketing) Specialist – Travel

Location: Brisbane, Australia
Level: Senior | Digital Growth | Direct-to-Consumer

About the Role

We’re looking for a commercially driven Senior Ecommerce (Marketing) Specialist to join our Digital Growth team and help accelerate our direct-to-consumer travel insurance business.

Reporting to the Regional Head of Digital Sales and partnering closely with the local Ecommerce Marketing Manager, you’ll play a key role in driving customer acquisition, optimising digital performance, and unlocking new growth opportunities across channels.

This is an opportunity for a data-led marketer who thrives on turning insights into action and continuously improving how customers discover, interact with, and purchase insurance online.

What You’ll Be Doing

Digital Growth & Campaign Performance

• Plan, execute, and optimise integrated digital marketing campaigns across key channels
• Own and manage marketing budgets with a strong focus on ROI and commercial outcomes
• Monitor channel performance, identify trends, and continuously refine campaign strategies
• Partner with media agencies to drive effective media planning, buying, and optimisation

Ecommerce & Conversion Optimisation

• Collaborate with platform teams to enhance website performance and customer journeys
• Identify opportunities to improve conversion rates through testing, optimisation, and smarter content delivery
• Support the evolution of digital experiences to better meet changing customer behaviours

Data, Insights & Continuous Improvement

• Define and track KPIs such as conversion, acquisition cost, and customer value
• Analyse performance data to uncover insights and inform decision-making
• Leverage emerging tools and capabilities to enhance targeting, personalisation, and efficiency
• Deliver clear, actionable reporting and recommendations to stakeholders

Product Launch & Market Alignment

• Support local execution of regional product launches
• Collaborate cross-functionally to ensure strong product-market fit
• Conduct competitor and market analysis to inform positioning and strategy

Stakeholder Collaboration

• Work closely with product, pricing, marketing, and sales teams to align on growth initiatives
• Influence stakeholders through data-led insights and clear communication
• Contribute to a culture of experimentation, learning, and innovation

About You

You’re a performance-focused digital marketer who enjoys working at the intersection of data, technology, and customer experience.

You bring:

• 5–7+ years’ experience in digital marketing, ecommerce, or growth roles
• Proven success driving direct-to-consumer acquisition and revenue growth
• Strong analytical skills with the ability to translate data into meaningful actions
• Experience optimising digital channels (paid media, SEO, email, website)
• A test-and-learn mindset with curiosity for emerging tools and smarter ways of working
• Excellent stakeholder management and communication skills

Experience in insurance, fintech, or financial services is advantageous.

Why Join Us?

At Allianz, we create an environment where people are empowered to grow, challenge thinking, and shape what’s next.

You’ll benefit from:

• A global organisation with strong career mobility
• A culture that values innovation, collaboration, and continuous improvement
• Access to learning and development programs to future-proof your skillset
• A flexible and supportive approach to wellbeing and work-life balance

Our Culture

We’re driven by a simple belief: when people feel supported and inspired, they perform at their best.

As digital landscapes evolve, we’re continuously enhancing how we work—embracing smarter, more adaptive ways to deliver value to our customers and stay ahead in a fast-moving market.

Ready to help shape the future of digital growth in travel insurance? Apply now.