Head of CRM, Campaign and Market research
Budapest, HU, 1087
Are you keen on driving innovation? Do you excel in a culture of diversity, collaboration and trust?
Then let's care for tomorrow. At Allianz, you can count on having a voice, driving innovation and change and making an impact – for us, yourself and the world.
We are announcing an opening for the following position in our Budapest Office with home office opportunities:
Head of CRM, Campaign and Market research
What you’ll do:
- Creation and continuous management of the annual CRM and campaign plan, including lead management, in close cooperation with sales area
- Manage market research, NPS, VoC measurement, and related actions
- As a team-leader managing CRM and campaign management team (supervision, development, professional support) ensuring meeting plan and timely execution
- Managing target group selections to contribute successful sales campaigns (direct and agent channel)
- Supporting growth and development of sales channel (including online and outbound telesales activity) working with cross-functional teams
- Drive of digital sales lead activities and stakeholder alignment; managing relationship and operation for lead activities
- Continuous monitoring and analysis of campaign results, effectiveness analyses, back-measurements, defining efficiency-enhancing proposals along these lines, and incorporating them into daily operations
- Active participation in the development regarding to CRM and campaign processes: formulation of business needs, creation of business specifications, testing,
- Run campaigns in SalesForce and Adobe
- Contributing to the further development of the CRM systems and processes
- Performing regular data services, preparing CRM and campaign reports, continuously updating the reporting system
What you bring:
- College/university degree (preferably economics, marketing and/or IT)
- 3-5 years experience or more in operative CRM or campaign management, preferably in insurance industry with team-lead/manager experience
- Good communication and negotiation skills
- Strong analytical and problem solving skills
- Knowledge of CRM and/or campaign management systems (e.g.: Salesforce, Adobe, Microsoft CRM)
- Motivation and drive to maximize value from new approaches and modern sales/campaign solutions
- Advanced level of English (written & spoken)
- Ability to coordinate others, team-player, motivational strength (self-motivation and motivating others)
- Strategical thinking and customer-centric view
- Capability to work independently, proactivity
- Advanced level of MS Office tool (namely Excel)
- Market research experience, openness, NPS, VoC, customer experience
Advantages:
- experience with PL/SQL
- Adobe solution (Campaign, Analytics, Target, Audience)
What’s in it for you? We offer the following benefits:
Income:
- competitive salary
- bonus based on performance appraisal system
- voluntary pension fund contribution (supplement to individual contributions)
- discounted share purchase and free share options
- reduced premium for insurance products
Health:
- life, accident and health insurances
- free comprehensive health check-up every 2 year
- sporting opportunities
- Employee Assistance Program
- work well programmes, monthly fruit days
- …and free coffee every day
Time:
- hybrid working (2 days in the office per week on average)
- 2 extra days off per year for everyone
- other help: e.g. organising summer camps for children
Career:
- continuous professional development opportunities (trainings, conferences, mentoring by expert colleagues, free usage of LinkedIn Learning, dedicated one hour of learning per week, opportunity to sign a study contract)
- possibility to gain short or long-term international work experience within Allianz Group
- talent development programmes
Acknowledgements:
- our commitment to gender equality, i.e. equal opportunities and gender balance is certified by EDGE
- Allianz Hungaria employees believe that wellbeing, flexible working, an inclusive atmosphere and a reliable, stable workplace are the most important values, as demonstrated by the international Great Place to Work (GPTW) certification.
Where is our office?
1087 Budapest, Könyves Kálmán körút 48-52.
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. We are the global insurer of the Olympic and Paralympic Movements. United by the power of sport and inspired by the values of the Olympic and Paralympic Games, we are building an environment where everyone feels empowered and confident to explore, grow, and shape a better future for our community, our customers, and the world around us.
Variety of perspectives is an integral part of Allianz’ company culture. One way to foster well-rounded teams is the regular rotation of Allianz Executive employees across functions, Allianz entities, and geographies. Therefore, the company expects from its employees a general openness and a high motivation to regularly change positions and collect experiences across Allianz Group.
We at Allianz believe in fostering and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of race, ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.
Join us. Let's care for tomorrow.