Commercial Specialist - Content Strategy & SEO Analytics

Job Purpose

We are looking for a Commercial Specialist - Content Strategy & SEO Analytics to join our company. The job holder will play a key role in leading our organic growth and redefining how we create, optimize, and scale content across digital channels.
In this high-impact role, you will combine strategic thinking, creative execution, and technical SEO expertise to boost brand visibility, authority, and lead generation. You will bridge the gap between traditional SEO and emerging Gen AI / LLM search — building a modern content operation at the core of our growth strategy and delivering measurable impact across the customer journey.
To be successful in this role, you must be willing to keep abreast of industry innovations and trends and with strong stakeholder management ability, to work cross-functionality to encourage change and adoption of best practices for SEO. This role values quality content as well as technical insight to optimize the website for search engines. By generating more leads for the business, you will open up new opportunities for driving growth.
If you are a systems thinker who can combine editorial vision with SEO performance, this is your opportunity to build and scale a modern content operation at the core of our go-to-market strategy, working at the forefront of AI-driven SEO and content innovation.
This role reports to the Commercial Supervisor - Digital Planning & Design.

What you will do

Content Strategy & Creation

• Develop and execute a content strategy aligned with Allianz’s goals and ideal customer profiles (ICPs) across multiple segments and use cases
• Build and manage editorial calendars and ensure brand consistency across formats and platforms
• Create and/or oversee content production workflows, manage digital agencies, and ensure quality, consistency, and on-brand messaging across all assets
• Collaborate cross-functionally to optimize content experience and conversion

SEO Excellence

• Lead SEO across traditional SERPs, GenAI, and LLM visibility
• Perform technical audits, keyword optimization, and link-building initiatives
• Ensure SEO best practices are embedded in development and content creation
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords

Analytics & Optimization

• Measure content effectiveness and organic growth KPIs
• Own CMS and website governance, collaborating with design, growth, and product marketing to improve UX, structure, content discoverability, and conversion
• Present insights and recommendations to internal stakeholders
• Stay ahead of industry and AI-driven search trends, and AI-assisted content frameworks

What you bring

Must have

• University degree in Marketing, Finance, Mathematics, Business Administration (Msc is a plus)
• 3+ years of experience in content marketing and SEO
• Strong understanding of on-page and technical SEO
• Experience with CMS platforms (eg. WordPress, Webflow, Sitecore)
• Analytical mindset and proficiency with SEO tools (eg Semji, GA4, GSC, Ahrefs, SEMrush), and content performance measurement frameworks
• High technical fluency in Greek and English (both written and spoken)
• Excellent written English and editorial judgment, ability to create and evaluate high-quality content across multiple formats and personas

Nice to have

• Familiarity with Gen AI / LLM search and structured data
• Experience in product-led growth and the role of content across trial, onboarding, and in-app engagement with an SEO-first lens
• In-depth experience with website analytics and data visualization tools (e.g, Adobe Analytics, Google analytics)
• Background in insurance or financial services

What We Offer

• Competitive salary and benefits package
• Professional development and education
• Health and wellbeing programs
• Positive learning and growing environment

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. 
At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.
Join us. Let's care for tomorrow.