Search Engine Optimization Lead

 If you are an at-risk candidate facing potential redeployment, please include this information in your CV

Role Description

We are seeking a skilled SEO Lead to join our dynamic team! This is an exciting opportunity to work with Petplan, the UK’s No. 1 pet insurer brand and our other Allianz Pet brands, contributing to our high-performing trading team. We are looking for an experienced and passionate professional who is eager to make a significant impact through strategic SEO and compelling content.

Salary Information

Circa 45k

Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.

About You

• Define, develop and lead on delivering a SEO strategy that maximises visibility and drives new business sales.
• Leverage our multi-brand approach to achieve top positions in organic search results for high-traffic pet-related keywords.

• Lead onsite conversion rate optimisation of our key landing pages to increase sessions to start quote performance.  

• Manage SEO roadmap alongside our media agency across technical SEO, on-site optimisation, content creation requirements and link building etc.
• Work collaboratively with Analytics and Insight Team to monitor SEO performance to understand impact of search ranking changes.
• Own our evolving strategy relating to AI overviews ensuring we monitor AI visibility, consumer search behaviour and impact to website sessions.

• Lead on regular content and SEO audits to identifying strengths and weaknesses to improve performance and overall impact on search engine rankings.
• Working cross functionally to devise content ideas across a range of formats, including web pages, blog articles, videos and infographics, and coordinating with content and creative agencies to deliver these.

• Delivery of technical SEO and digital outreach activities.
• Ensuring alignment and consistency in tone of voice and writing style.
• Work collaboratively with other stakeholders who indirectly influence SEO.

Essential Skills

• Experience of on-page SEO with a focus on content creation and optimisation using A/B testing tools such as Adobe Test & Target.
• Experience working with external agencies.

• Excellence in written and verbal communication with an eye for detail and proofreading skills.

• A working knowledge of Google and Adobe Analytics.

• Knowledge of SEO tools such as SEMrush and Google Search Console. 

• Strong experience of using content management systems. (Adobe Experience Manager etc.)

• Passionate about content marketing.

• Highly organised with meticulous planning skills.
• Autonomy and accountability in managing projects.
• Ability to meet tight deadlines and remain calm under pressure.
• Familiarity with GenAI or AI, Copilot, ChatGPT

 What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

Integrity, Fairness, Inclusion & Trust

At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. Our commitment to equal opportunities, gender equity, and balanced gender representation, is demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.

We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.

We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

Accessible Application for All

As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.

Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.Hr-recruitment@allianz.co.uk

For any inquiries or to submit your application, please contact: Conor McCourt 

If you are an at-risk candidate facing potential redeployment, please include this information in your CV.

Closing date: 15 October 2025

We reserve the right to close the advert early if we reach enough applications.

Join us - Let’s Care for Tomorrow.

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#LI-Hybrid

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