Digital Content Specialist
Guildford, ENG, GB, GU2 8XG
Role Description
We are seeking a highly skilled Digital Content Specialist to join our brand digital team to help drive the performance and usability of our websites. This role blends advanced content editing with technical and UX expertise across Adobe Experience Cloud tools.
The role will support the digital team in developing, maintaining and updating website content, ensuring content is up to date and continuously optimised for visitor experience and search performance. This will involve the use of Adobe Experience Manager (AEM) ensuring accuracy, consistency and adherence to brand and regulatory standards is maintained.
The role involves the setup, and analysis of Adobe Analytics dashboards providing the business stakeholders with valuable insight into website and content performance. The individual will use this data to develop and test strategies for optimisation.
The role will collaborate closely with the wider business teams utilising Adobe Experience Platform to activate and drive personalisation activities across our digital touch points, providing insight into performance.
Location: We offer a flexible hybrid working arrangement, with core hub days on Tuesdays and Fridays at our Guildford office.
Additionally, you’ll join us one day per month in our London office for wider team collaboration.
Salary Information
Circa salary £35,000 - £40,000/year. Pay is based on experience, skills, and location and is part of our total reward package.
About You
- Use Adobe Analytics to monitor content performance, identify opportunities, and support data-driven content decisions and regular reporting to the business on website performance.
- Ensure content follows best practices for UX, mobile responsiveness, and digital accessibility (WCAG 2.2), (with experience in producing high fidelity wireframes in Figma – desirable).
- Use Adobe Experience platform and Adobe Target to drive personalisation and optimisation activities across our digital touch points.
- Collaborate with business stakeholders to ensure website content remains accurate, up to date and continuously optimised for visitor experience and their business needs.
- Edit, publish, and maintain digital content across AEM, ensuring accuracy, consistency, and adherence to brand and regulatory standards.
- Perform ongoing technical SEO audits and optimisation activities, including schema markup, metadata, internal linking, accessibility, error management and site speed improvements.
- Maintain quality assurance processes for content deployment, including testing across devices/browsers and validating analytics tracking.
- Contribute to content governance documentation, including component usage guidelines, publishing workflows, and SEO/UX standards.
Essential Skills
- 2-4+ years of experience as a content editor, digital producer, or similar role.
- Hands-on experience with Adobe Experience Manager (AEM) - including component-based authoring, page building, and asset management.
- Proficiency in Adobe Analytics - creating reports, interpreting data, and analysing user behaviour and content performance.
- Strong understanding of technical SEO principles, tools (e.g., Screaming Frog, Google Search Console, SEMrush), and best practices.
- Solid grasp of website UX (user experience) , IA (information architecture), and accessibility standards.
- Ability to understand HTML, CSS, and basic JavaScript (read-only for troubleshooting preferred).
- Excellent attention to detail, with strong editorial judgment and technical problem-solving skills.
- Ability to work in a fast-paced environment with multiple stakeholders and competing priorities.
- Deep understanding of the Agile development methodology.
Desirable Skills
- Responsible Artificial Intelligence usage
What We Will Offer You
Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:
• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days
Our Ways of Working
Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.
Integrity, Fairness, Inclusion & Trust
At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. Our commitment to equal opportunities, gender equity, and balanced gender representation, is demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.
We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.
We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.
Accessible Application for All
As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.
Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.
For any inquiries or to submit your application, please contact: Conor McCourt
If you are an at-risk candidate facing potential redeployment, please include this information in your CV.
Closing date: 31.08.2026
We reserve the right to close the advert early if we reach enough applications.
Join us - Let’s Care for Tomorrow.
#LI-Hybrid
