Senior Marketing Manager (Broker & Client Marketing)
Guildford, ENG, GB, GU2 8XG
Role Description
You will lead a high-performing marketing team to deliver insight-led, segment-based marketing to brokers and large clients, supporting Allianz Commercial's growth ambitions. Working closely with stakeholders across the UK business, you will develop and deliver marketing plans that promote Allianz's value proposition, strengthen broker engagement and support commercial objectives.
This is a marketing leadership role where you will translate business priorities into effective marketing activity and broker support propositions, including learning and development programmes. You will play an important role in shaping broker segmentation activity, as well as managing budgets and supplier relationships, helping to drive a collaborative, one-face-to-market approach across Allianz Commercial.
Location: This role is be based in our Guildford office.Please note that this is a hybrid working role, with an expectation to attend the office a minimum of two days per week. Some national travel will be required on an ad hoc basis.
Salary Information
Pay: Circa £75,000 per year. This is based on your experience, skills and location and is part of our total rewards package.
About You
- You translate business priorities into effective marketing and communication plans that support commercial objectives.
- You use broker, client and market insight to shape segmentation-led marketing activity and evolve business support propositions.
- You lead, coach and develop a team of marketing professionals, creating a high-performing and collaborative culture.
- You build strong relationships with stakeholders across the business, providing marketing expertise and influencing outcomes.
- You collaborate effectively across teams and functions to deliver aligned marketing activity and business outcomes.
- You manage budgets, suppliers and agency partners to maximise value and deliver against agreed objectives.
- You ensure all activity aligns with brand guidelines, regulatory requirements and communication frameworks.
Essential Skills
- Strong knowledge of marketing and communications principles and how these can be applied to engage brokers and large clients within the UK commercial insurance market.
- Experience developing and delivering marketing plans that support commercial objectives and business growth.
- Ability to interpret customer, market and performance insight to inform decision-making and prioritisation.
- Experience developing marketing activity and value-added support propositions for brokers.
- Proven ability to lead, coach and develop marketing teams.
- Strong stakeholder management and influencing skills, with the ability to work effectively across a matrix organisation and manage multiple initiatives simultaneously.
- Experience managing budgets, external agencies and supplier relationships.
- Degree or equivalent qualification in marketing, communications or a related discipline, or comparable practical experience.
Desirable Skills
- Professional marketing qualification or membership (e.g. CIM, CIPR).
- Experience working within the insurance or financial services sector.
- Experience delivering integrated marketing and communications programmes across online and offline channels.
- Experience developing B2B marketing propositions or learning and development programmes.
- Experience working across complex organisations with multiple business units and stakeholder groups.
- Awareness of brand governance and external communications frameworks.
- Responsible Artificial Intelligence usage.
What We Will Offer You
Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from - so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:
• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days
Our Ways of Working
Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.
Integrity, Fairness, Inclusion & Trust
At Allianz, we believe in fostering an inclusive workforce and are proud to be an equal opportunity employer. Our commitment to equal opportunities, gender equity, and balanced gender representation, is demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.
We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.
We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.
Accessible Application for All
As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.
Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.
For any inquiries or to submit your application, please contact Aoife Magee.
Closing date: 08.07.2026
We reserve the right to close the advert early if we reach enough applications.
Join us - Let’s Care for Tomorrow.
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