Campaign Manager
Kuala Lumpur, MY
Allianz Services is proud to serve and be part of Allianz Group, one of the world’s leading insurers and asset managers. Our global footprint, with more than 7,300 employees located across ten countries and four continents, enables us to unlock value for our partners across the insurance value chain and deliver client experience within Allianz Group. At Allianz Services, we have a specialization in core insurance operations, shared services, business analytics, engineering, and management consulting. Our people and our trusted relationships with partners are what matter most. These are rooted in our values of compassion, integrity, and expertise and we aim to continuously evolve, improve, and deliver excellence while contributing to the transformation of Allianz. Caring for the environment, for people, and for our customers is what makes us a great place to work and together we are shaping a better and more caring tomorrow.
The Campaign Manager is responsible for driving the development and execution of integrated marketing campaigns across multiple distribution channels, including email, social media, paid advertising, and events. This role involves setting strategic objectives, managing budgets, and coordinating cross-functional teams to ensure alignment and effectiveness. The Campaign Manager will regularly present campaign results and insights to senior leadership.
This role is ideal for a motivated individual who thrives in a fast-paced environment and is eager to make a significant impact within the organization.
Key Responsibilities:
1. Campaign Strategy and Planning:
· Develop and execute multi-channel marketing campaigns and Go-To-Market strategies aligned with company goals,
including product awareness campaigns and product launches.
· Collaborate with internal teams and stakeholders to ensure campaigns are strategically sound, effectively reach
target audiences across all channels, and highlight new product offerings and features
· Conduct market research and analyze data to inform campaign strategies and optimize product positioning.
· Manage incentives and giveaways tied to campaigns and report on sales performance.
2. Campaign Execution:
o Coordinate with teams andstakeholders to deliver campaigns on time and within budget.
o Oversee creation and distribution of campaign materials, ensuring brand consistency and compliance.
o Work with creative teams to produce and publish campaign assets.
o Create and send out campaign communications to distribution via owned channels e.g. emails, whatsapp etc.
3. Performance Tracking and Analytics
· Ensure and monitor that tags and tracking is in place across all digital platforms for product pages.
· Utilize analytics tools to track campaign performance across all channels, including digital analytics for website and
meta campaigns, measure ROI and optimize effectiveness.
· Analyze data from digital platforms to refine targeting strategies, enhance user experience, and improve conversion
rates.
· Present performance insights and recommendations to senior leadership.
Requirements:
· A minimum of 3 years of proven experience in managing marketing campaigns and digital marketing strategies within
the insurance or finance sectors. Demonstrated success in similar roles is essential.
· Proficient in data analysis with hands-on experience using advanced data tools such as Power BI. Experience with
Adobe Analytics and Google Analytics is a plus.
· Familiarity with Canva, Mailchimp or similar design communications platforms, showcasing creativity and the ability to
produce visually appealing marketing materials.
· Strong track record of delivering high-quality results, with a proactive approach to taking ownership of initiatives and
driving them to successful completion.
· Strong ability to build relationships, collaborate effectively with stakeholders, and convey ideas clearly across all
levels.
· Exceptional articulation and presentation skills, with the ability to convey ideas clearly and persuasively to diverse
audiences.
· Ability to think strategically and contribute to the development of innovative marketing campaign strategies that align
with business objectives.
· Demonstrated ability to adapt to changing environments and priorities, maintaining focus and effectiveness in
dynamic situations.
· Stay updated on industry trends and best practices in campaign management. Adopt and be inspired by the best
campaigns in the market.
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.
Great to have you on board. Let's care for tomorrow.
