Brand & Communications Manager (m/f/x)

About us: 

 
The world around us is changing rapidly and so is the insurance industry. Now’s the right time to make a bold move and shape the future of insurance – this is Allianz Direct! As a pan-European online insurer of the Allianz Group, launched in 2019, Allianz Direct is on its mission to become the most customer-oriented and efficient insurer on the market. Allianz Direct is truly changing the face of insurance, in customer experience, and in technology, processes, people and culture.  
 
An international team of business experts and engineers who live and breathe an agile way of working, are seeking to improve and change the way you do insurance. Driven by customer obsession and love for data, Allianz Direct strives for delivering an exceptional experience with a personal touch. 
 
So, what makes Allianz Direct so unique? We believe in the power of simplicity and convenience and by doing so we have managed to set new standards when it comes to online insurance.

Job Purpose/Role

The Brand & Communications Manager is responsible for building, protecting, and amplifying the company’s brand across all touchpoints. This role oversees both external and internal communications, ensuring that customers, employees, and stakeholders experience a coherent, compelling, and consistent brand story. Operating in a fast paced environment, the Brand & Communications Manager plays a critical role in shaping reputation, driving engagement, and supporting business growth within the insurance sector.

Key Responsibilities

1.    Brand Strategy & Governance

•    Develop, maintain, and evolve the overall brand strategy in line with the company’s purpose, values, and business objectives.
•    Manage and update brand identity guidelines, ensuring consistent application across all channels and markets.
•    Conduct regular competitive and market analysis to identify opportunities for differentiation within the insurance industry.
•    Oversee creative direction across campaigns, content, and corporate materials.

2. External Communications

•    Lead the planning and execution of external communication activities, including PR, brand campaigns, digital communication, sponsorships, partnerships, and social media.
•    Manage relationships with agencies (creative, PR, media, digital) and external partners.
•    Oversee development of press releases, spokesperson briefings, speeches, and corporate statements.
•    Monitor brand reputation, sentiment, and awareness, translating insights into actionable improvements.
•    Ensure alignment of communication messages with regulatory requirements and industry standards.

3. Internal Communications

•    Design and deliver the internal communication strategy to foster engagement, clarity, and cultural alignment.
•    Work closely with People & Culture and leadership teams to communicate strategic initiatives, organizational changes, and company news.
•    Develop content for key internal channels (intranet, newsletters, leadership messages, events, town halls).
•    Support the promotion of the Employee Value Proposition (EVP) and employer branding initiatives.
•    Ensure a consistent internal narrative that supports company culture and strengthens employees’ connection to the brand.

4. Crisis & Reputation Management

•    Contribute to the development and execution of communication plans during crises or sensitive situations.
•    Coordinate timely messaging with internal leaders, legal, customer operations, and external stakeholders.
•    Act as a key guardian of corporate reputation, ensuring transparency and alignment in critical communications.

5. Project & Budget Management

•    Plan, manage, and deliver communication and branding projects end-to-end.
•    Oversee budget planning, allocation, and reporting to ensure efficiency and impact.
•    Define KPIs, measure campaign and communication performance, and present insights and recommendations to senior management.

6. Next-Gen Digital Positioning: 

Beyond traditional SEO, you will pioneer our presence in the new digital frontier. You will oversee strategies for GEO (Generative Engine Optimization), ensuring Allianz Direct remains authoritative and visible within LLM-driven searches and Social SEO. 

Requirements

Education

•    Degree in Communications, Marketing, Public Relations, Advertising, or a related field.
•    Additional certifications in brand strategy, digital communication, or corporate communications are an asset.

Experience

•    5+ years of experience in brand management, corporate communications, or marketing, ideally within insurance, financial services, or other regulated sectors.
•    Proven track record managing integrated communication activities across internal and external channels.
•    Experience working with cross functional teams and external agencies.
•    Experience in internal communications, change communication, and employee engagement is highly valued.

Skills & Competencies

•    Exceptional written and verbal communication skills.
•    Strategic mindset with strong creative judgement.
•    Strong project management and organizational skills.
•    Ability to build relationships and influence across all levels of the organization.
•    Ability to manage multiple priorities in a fast paced and dynamic environment.
•    High proficiency in English; additional languages are a plus.

94862 | Communication & Public Relations | Professional |  | Allianz Direct | Full-Time | 

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

We at Allianz believe in an inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.

Great to have you on board. Let's care for tomorrow.

Note: Having different strengths, experiences, perspectives and approaches is an integral part of Allianz‘ company culture. One means to achieve diverse teams is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies. Therefore, the company expects from its employees a general openness and a high motivation to regularly change positions and collect experiences across Allianz Group.