CRM & Audience Activation Manager (m/f/x)

About us: 
 
The world around us is changing rapidly and so is the insurance industry. Now’s the right time to make a bold move and shape the future of insurance – this is Allianz Direct! As a pan-European online insurer of the Allianz Group, launched in 2019, Allianz Direct is on its mission to become the most customer-oriented and efficient insurer on the market. Allianz Direct is truly changing the face of insurance, in customer experience, and in technology, processes, people and culture.  
 
An international team of business experts and engineers who live and breathe an agile way of working, are seeking to improve and change the way you do insurance. Driven by customer obsession and love for data, Allianz Direct strives for delivering an exceptional experience with a personal touch. 
 
So, what makes Allianz Direct so unique? We believe in the power of simplicity and convenience and by doing so we have managed to set new standards when it comes to online insurance.

Job Purpose/Role: 

The CRM & Audience Activation Manager will be responsible for transforming customer data into high impact marketing actions, connecting technology, analytics, and multichannel activation. This role maximizes the value of the Salesforce + Adobe ecosystem by driving segmentation, personalization, and advanced measurement strategies that support acquisition, retention, and customer lifetime value.
As a key connector between marketing, data, paid media, and technology teams, this role ensures that our martech capabilities translate into tangible business results.

Key Responsibilities

1. Data Activation & Audience Strategy
•    Transform Salesforce CRM data into actionable customer segments based on behavior, value, and propensity.
•    Design and implement audience strategies for acquisition, retargeting, and lifecycle marketing.
•    Oversee audience activation in paid media platforms, including: 
o    Google (Search, Display, DV360)
o    Meta
o    Programmatic / DSPs
•    Optimize audience performance to drive efficiency, ROAS, and retention.
•    Collaborate with Paid Media teams to design data driven omnichannel customer journeys.

2. Adobe Ecosystem Lead
•    Serve as the Subject Matter Expert (SME) for Adobe Campaign and Adobe Target.
•    Lead both the technical and strategic implementation of CRM campaigns using Adobe Campaign.
•    Design, manage, and execute A/B testing and personalization initiatives through Adobe Target.
•    Provide operational and technical support to marketing teams to ensure optimal use of Adobe capabilities.
•    Validate data flows, platform integrations, and governance practices within the Adobe stack.

3. Advanced Measurement & Insights
•    Own the reporting framework using Adobe Analytics.
•    Move beyond click metrics to evaluate full funnel performance, engagement, conversion, and incremental efficiency.
•    Assess business impact, ROAS, and incremental value generated by CRM and audience strategies.
•    Create dashboards, insights, and strategic recommendations for senior stakeholders.
•    Ensure high data quality and consistency across reporting touchpoints.

4. Cross-functional Collaboration & Martech Excellence
•    Act as a strategic bridge between Data Engineering, IT, Paid Media, and Marketing teams.
•    Translate marketing needs into technical requirements and vice versa.
•    Ensure the martech stack is fully leveraged to meet and exceed business KPIs.
•    Contribute to the data and martech roadmap, proposing enhancements and scalability opportunities.
•    Promote best practices in segmentation, experimentation, and measurement across the organization.

Qualifications

Must-Have
•    4–6 years of experience in CRM, data activation, or digital marketing.
•    Hands-on experience with Salesforce CRM, Adobe Campaign, Adobe Target, or comparable platforms.
•    Strong understanding of audience activation in paid media environments (Google, Meta, Programmatic).
•    Proficiency in Adobe Analytics or similar advanced digital analytics tools.
•    Hybrid profile combining technical capability with marketing strategy.
•    Strong communication skills to engage both technical and non-technical stakeholders.

Nice-to-Have
•    Knowledge of SQL or data manipulation tools.
•    Experience within digital businesses, insurance, financial services, or e commerce.
•    Background in personalization, A/B testing, and marketing automation.

Soft Skills

•    Analytical mindset with a strong focus on outcomes and impact.
•    Ability to “connect the dots” across data, technology, and business.
•    Proactive, detail-oriented, and comfortable owning autonomous initiatives.
•    Strong stakeholder management and influencing capabilities.

93171 | Marketing & Design | Professional | | Allianz Direct | Full-Time | 

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

We at Allianz believe in an inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in. We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, disability or sexual orientation.

Great to have you on board. Let's care for tomorrow.

Note: Having different strengths, experiences, perspectives and approaches is an integral part of Allianz‘ company culture. One means to achieve diverse teams is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies. Therefore, the company expects from its employees a general openness and a high motivation to regularly change positions and collect experiences across Allianz Group.