Senior Marketing Data & Tech Expert

For our Customer & Marketing team, we are looking for a Senior Marketing Data & Tech Expert, someone who combines a technical side with a great analytical vision of the Marketing funnel. The real match is an hybrid profile between the ability to define the measurement architecture of the Marketing assets and to analyze and extract insights from full-funnel KPIs.
Allianz is in full transformation, so we are looking for a very motivated person, a believer in teamwork, willing to get involved in our project and contribute, not only on a professional but also a personal level

What will you do?

• Design and implement the measurement architecture of digital assets (web, app) and the media campaigns
• Lead the conceptualization and implementation, with external partners, of sales attribution models
• Monitor full- funnel on & off campaigns effectiveness and prove insights: transform & enrich data from various Marketing data sources to draw a holistic view of the campaigns
• Track our digital sales, ensuring the end-to-end measurement
• Analyze data and visualize results using Power BI and similar technologies
• Produce reports and charts communicating results,  trends and key learnings
• Research new ways to make use and take advantage of the collected data
• Work with different colleagues in the Customer & Marketing team and within the company (Sales, Lines of Business,…

What does Allianz need from you?

• Previous experience in the Marketing data & tech field, even in agencies or end client, for almost 5 years
• Degree in Marketing, Business, Engineering or similar
• Deep knowledge of the Marketing KPIs, from awareness to consideration, performance or loyalty
• Advanced knowledge of tools such as Adobe Analytics, Google Search Console, SEMRush or PowerBI. 
• Familiarity with A/B testing and multivariate testing
• High analytical & strategical thinking capacity, focusing on ROI
• Excellent relationship & communications skills
• Proactive mindset and attention to detail and accuracy
• Client focus approach
• Spoken & written English and Spanish
• Being a teamplayer is a must -the atmosphere in the team is great and we want to ensure that this doesn’t change

What does Allianz offer you?

•    Being part of the Allianz family gives you access to exclusive discounts just for being part of the team.
•    Taking care of you and your loved ones is our priority, so you can purchase insurance at special prices for you and your family.
•    Take advantage of employee benefits and invest in Allianz shares with preferential conditions.
•    Comprehensive well-being. How? With compensation for meals and teleworking throughout the territory and high-quality menus in the BCN and MAD buildings. We also have sports clubs and the most anticipated sporting event every 4 years: our Olympics every 4 years worldwide.
•    Flexibility! You organize your time with flexible schedules.
•    You work in a hybrid model and offices designed for collaboration and feeling good.
•    Access to continuous training and the You Learn, We Pay program: you choose, we support you.
•    Take care of your well-being with Wellhub (app to keep you active).
•    A healthy break? You have free fruit and snacks in the office.
•    Do you feel like changing countries? You can work from abroad up to 25 days a year.
•    If you're looking for an opportunity to grow, feel valued, and live with balance, Allianz is for you.

Did you know we have additional benefits for employees with disabilities and/or those who have a direct family member with a disability? In addition to free support during the certificate management process and more hours of leave, if you are the one with a disability and provide proof, you will receive €1500 in your first paycheck.

85148 | Diseño y marketing | Profesional / Senior | Allianz Spain | Jornada completa | Indefinido

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We at Allianz believe in a strong inclusive culture that encourages people to speak their minds, get involved and question the status quo. We are proud to be an equal opportunity employer and encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love, or what you believe in. We therefore welcome applications regardless of race, ethnicity or cultural background, age, gender, nationality, religion, social class, disability, sexual orientation, or any other characteristics protected under applicable local laws and regulations. 

Join us. Let's care for tomorrow.