Marketing Specialist

Entity: Allianz Insurance Singapore
Within a span of just four years, Allianz Insurance Singapore (AIS) has emerged as the fastest-growing General Insurance company, achieving an unprecedented level of success. Since its inception in Singapore, AIS has consistently doubled its revenue year on year, a testament to its unwavering dedication to excellence. AIS takes great pride in being certified as a Great Place to Work, a reflection of our commitment to fostering a thriving and employee-driven business culture.

Description:

We are seeking a highly motivated and creative Marketing Specialist to join our team. This role is an end-to-end owner of marketing campaigns and branded experiences, responsible for driving execution excellence, performance outcomes, and brand impact across both internal and external audiences, in alignment with the company’s strategic objectives.

The role reports to the Head of Marketing & Communications and works closely with cross-functional teams including Distribution, Product, Digital, Legal & Compliance, and Corporate Communications. At Allianz, you will take ownership of high-visibility initiatives, work on local and regional campaigns, and play a meaningful role in shaping brand and business outcomes within a global organisation.

We are looking for a self-driven marketer who thrives on delivering impact, building strong brands, and owning outcomes. Join one of the fastest-growing general insurance companies in Singapore and be part of our dynamic team.

Key Responsibilities:

• Own the planning & execution of the communication of marketing content across multiple channels, including email, social media, direct, paid advertising, branded content, and events  
• Lead the conceptualisation, planning & delivery of branded experiences including townhalls, engagement & activities, webinars and events for our distribution network & internal employees
• Act as the primary marketing owner in managing agencies, vendors, and partners to deliver high-quality marketing assets (e.g. social media content, presentations, campaign materials), ensuring adherence to brand guidelines and compliance standards
• Conduct market research, surveys and analysis to identify trends and opportunities for new campaigns and to understand gaps in distribution and in the retail market
• Drive initiatives aimed at measurable improvements in brand health, engagement metrics, and NPS scores across intermediaries and customers
• Own the management and performance of social media platforms, including content planning, publishing cadence, community engagement, and reporting on effectiveness
• Lead end-to-end coordination of events and sponsorships, including logistics, vendor management, budgets, and procurement of festive and corporate gifts
• Own the accuracy, relevance, and brand consistency of website content, working with internal and external stakeholders to ensure timely updates
• Monitor campaign, channel, and branding performance, translating data into insights and recommendations to continuously improve marketing effectiveness
• Drive and manage marketing partnerships, events, and collaborations with retail and B2B partners from ideation through execution

Qualifications and Skills:

• Bachelor’s degree in Marketing, Communications, or a related field OR equivalent experience
• Minimum 3 years of experience with hands-on ownership of marketing, branding, or integrated campaigns 
• Strong stakeholder management skills with the ability to influence, collaborate, and deliver through cross-functional teams 
• Proven ability to balance creative thinking with analytical decision-making 
• Strong working knowledge of analytics, CRM, and marketing tools (e.g. Google Analytics, Adobe Analytics, Mailchimp, PowerBI, Canva), with the ability to derive insights and take action 
• Highly organized, proactive, and comfortable managing multiple initiatives simultaneously in a fast-paced environment 
• Experience in financial services, insurance, or other regulated industries is preferred
• AI-Skills e.g. ChatGPT and Microsoft CoPilot an advantage

97606 | Marketing & Design | Professional | Non-Executive | Allianz Singapore | Full-Time | Permanent

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer.
 
We are united by a shared commitment: to put our customers first and at the centre of everything we do. Their needs inspire our thinking and guide our actions.
 
Together, we can build an environment where everyone feels empowered and confident to explore,  grow and to shape a better future – for our customers and for the world around us.
 
At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. The foundation for this is our inclusive workplace, where people and performance both matter, and where integrity, fairness, inclusion and trust are at the heart of our culture.
 
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.
 
Join us. Let's care for tomorrow.