One to One Consumer Marketing Manager
Sydney, NSW, AU, 2000
MANAGER, ONE TO ONE MARKETING – MARKETING – SYDNEY, NSW
At Allianz, we’re proud to be named one of the Best Workplaces in Australia 2025 and a Great Place to Work. As a leading global insurance and asset management brand, we prioritise care for our customers, the planet, and each other. We hire the very best people to further our commitment to caring and securing the future for our customers.
We offer an inclusive workplace where everyone feels like they belong, while promoting a culture of lifelong learning, development, and global mobility. Join us and share your ideas, be inspired, give back to the community and feel proud to be a part of an organisation doing meaningful work that matters while supporting sustainability, mental health, and well-being.
Let’s care for tomorrow, so we can create a better future together, for everyone.
About the role
- Lead and collaborate with business stakeholders to develop the One-to-One marketing strategy for the AAL business, to support the achievement of acquisition, retention, and cross-sell targets.
- Maintain strong stakeholder engagement to identify campaign and product communication needs aligned with the evolving business landscape, strategic objectives and priorities.
- Translate opportunities in the business strategy to develop a consolidated and aligned One to One marketing plan that optimizes experience and journeys.
- Lead the development and execution of personalised campaigns that deliver 5-star customer experience.
- Work with the campaign analytics team to build and deploy 1:1 (email/SMS/DM) campaign activity in Adobe Campaign marketing automation platform
- Measure and analyse campaign performance leveraging insights to optimize future investment.
- Manage agency relationships to produce and deliver high-quality campaigns according to the brief.
- Develop and streamline processes and procedures to enable an effective operating rhythm and proactively manage risk.
- Act as a custodian of the Allianz brand, ensuring alignment and consistency of brand messaging across marketing material.
About you
- Tertiary qualifications in Marketing, Communications, or equivalent.
- 5+ years’ experience in personalised marketing campaigns involving complex datasets, including the utilisation of test and learn and predictive models.
- Proven ability to deliver commercial results and achieve planned outcomes.
- Demonstrated ability to coach a CRM execution team to deliver planned activities.
- Comprehensive understanding of relevant regulatory and/or legislative compliance requirements that impact AAL. Experience in financial services is ideal.
- Demonstrated ability to build strong relationships with senior stakeholders and influence outcomes.
- Demonstrated technical proficiency with Adobe, Salesforce, or similar MarTech systems, software, databases, reporting, and communication tools.
- A passion for leveraging emerging technologies to stay ahead in a rapidly evolving digital landscape.
Benefits and perks
- Inclusive Culture: Join a supportive, open-minded team focused on customer outcomes, bringing your authentic self to work every day!
- Flexible Work-Life Balance: Enjoy flexible and remote work options and workplace adjustments, with support for your work/life balance.
- Career Development: Access mentoring, development and global mobility opportunities for growth and success, including access to over 10,000 learning resources.
- Financial and Well-being Perks: Enjoy discounts on Allianz products, retail, tech, and travel, plus financial wellness initiatives and the Employee Share Purchase Program- own a piece of your employer!
- For more details about our benefits, visit the Allianz Careers site.
About our culture
We care about everything that makes you, you. We believe in a workplace that celebrates inclusion and equal opportunity, where people of all genders, ages, religions, sexual orientations and abilities are not only welcomed but valued for the unique perspectives and talents they bring to work. We’re committed to fostering an environment where everyone belongs and can thrive and reach their fullest potential.
Adjustments and support
If you require any support and adjustments to participate equitably in our recruitment process, we encourage you to reach out to careers@allianz.com.au for a confidential conversation.
Join us. Let’s care for tomorrow. www.allianz.com.au/careers
