Senior Specialist Consumer One to One Marketing

SENIOR SPECIALIST CONSUMER ONE TO ONE MARKETING | CONSUMER | SYDNEY (9 MONTH FIXED-TERM CONTRACT)

At Allianz, we’re proud to be named one of the Best Workplaces in Australia 2026 and a Great Place to Work. As a leading global insurance and asset management brand, we prioritise care for our customers, the planet, and each other. We hire the very best people to further our commitment to caring and securing the future for our customers. 

We offer an inclusive workplace where everyone feels like they belong, while promoting a culture of lifelong learning, development, and global mobility. Join us and share your ideas, be inspired, give back to the community and feel proud to be a part of an organisation doing meaningful work that matters while supporting sustainability, mental health, and well-being. 

Let’s care for tomorrow, so we can create a better future together, for everyone. 

About the role

The Senior Specialist, Consumer One to One Marketing is responsible for developing, delivering and optimising targeted one-to-one customer communications that drive customer growth, retention and loyalty. Working across the customer lifecycle, this role uses data and insights to identify opportunities and deliver personalised experiences that support Allianz's broader business and marketing objectives.  

This is a 9 month fixed-term contract.  

• Lead the delivery and optimisation of one-to-one marketing campaigns and lifecycle programs to drive measurable improvements in customer retention, engagement and loyalty. 

• Develop and execute targeted marketing strategies, customer journeys and personalised communications that address customer needs and support business objectives. 

• Use customer insights, analytics, and campaign performance data to identify opportunities, inform decisions and continuously improve marketing effectiveness. 

• Build strong relationships across marketing, technical, digital, legal and risk teams to influence priorities and deliver campaigns that efficiently meet target outcomes. 

• Manage campaign planning, execution, governance, and compliance ensuring all activity adheres to regulatory, legal and brand requirements. 

• Contribute to the development of one-to-one marketing capability, processes, and best practices to enhance customer and business outcomes. 

About you

To be successful in this role, you will have:

• Relevant tertiary qualifications in Marketing, Business, Commerce or a related discipline, or equivalent industry experience. 
• Demonstrated experience delivering direct marketing, CRM or one-to-one marketing campaigns in a complex, customer-focused and regulated environment. 
• Ideally 5+ years’ experience delivering email and SMS marketing campaigns, including complex customer segmentation, personalised customer communications, customer journey orchestration and agency engagement. 
• Strong experienced in customer lifecycle management, retention strategies, and customer engagement programs with the ability to translate insights into commercially impactful initiatives. 
• Highly proficient in using customer data, insights and analytics to develop targeted marketing initiatives and optimise campaign performance. 
• Well-developed stakeholder management and influencing skills, with the ability to build relationships and collaborate effectively across multiple teams and business functions. 
• Strong project management, planning and organisational skills, with the ability to manage competing priorities and deadlines. 
• Excellent communication skills, including the ability to present recommendations and campaign outcomes to stakeholders. 
• Experience working within agile or cross-functional team, balancing strategic thinking with hands-on campaign delivery. 
• Exposure to marketing automation, CRM and customer data platforms. 

Benefits and perks

• Inclusive Culture: Join a supportive, open-minded team focused on customer outcomes, bringing your authentic self to work every day!
• Work-life balance: Enjoy our flexible, hybrid work arrangements, and tailored workplace adjustments, where possible.
• Career Development: Access mentoring, development and global mobility opportunities for growth and success, including access to over 10,000 learning resources.
• Financial and Well-being Perks: Enjoy discounts on Allianz products, retail, tech, and travel, plus financial wellness initiatives and the Employee Share Purchase Program- own a piece of your employer!
• For more details about our benefits, visit the Allianz Careers site.

About Allianz Group

Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.

At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matters, and nurtures a culture grounded in integrity, fairness, inclusion and trust.

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.

Adjustments and support

If you require any support and adjustments to participate equitably in our recruitment process, we encourage you to reach out to careers@allianz.com.au for a confidential conversation.

Join us. Let’s care for tomorrow. www.allianz.com.au/careers

Important Notice:

Allianz will never contact you from an email address that does not end with ‘@allianz.com.au’ or another official Allianz domain. If you receive an email from an address like ’allianz.customerservice@gmail.com’” or ’allianz-support@yahoo.com’, it is not from Allianz and may likely be a scam.

Examples of official Allianz email addresses 🡪 john.smith@allianz.com.au | support@allianz.co.uk | jane.smith@allianz.com

If you are unsure about an email, please contact Allianz directly through our official website or customer service number. Your security is our priority.