Digital Marketing Specialist

Job Level: Professional

Location:

New York, NY, US, 10005

Area of Expertise: Marketing & Design

Unit: Allianz Commercial

Employing Entity: Allianz Global Risks US Insurance Compan

Job Type: Full-Time

Remote Job: Hybrid working

Employment Type: Permanent

ID: 88141

Position Cluster: Non-Executive

Let’s care for tomorrow.

Your ambitions. Your dreams. Your tomorrow.

Whether it’s aircraft, international business or offshore wind parks, Allianz Commercial has an extensive range of risks covered when it comes to protecting businesses.

We are looking for a Digital Marketing Specialist, who will be based in the New York office. This will be a hybrid role.

Your Team

Our team is committed to invest in our people through training and professional development while supporting you along the way—all so you can meet your career goals. To us, the most important measure of our success is yours.

The Impact You Will Have

Working with the Brand Experience Director, the Digital Marketing Specialist role will assist with the identification and execution of the digital marketing strategy for the North America lines of business and/or claims and risk consulting functions in alignment with the overall business strategy and plan. The Digital Marketing Specialist is responsible for the execution of a digital marketing/communications plan that directly supports the NA business goals, and is aligned with the overall AzC value proposition and messaging. This role requires a good understanding of both digital marketing (Mail, social media, website, app , etc) and the business including customer needs, competitive factors, products/capabilities, industry trends, outlooks, etc. to proactively identify and develop digital opportunities and translate into targeted marketing initiatives and activities, working together with the Marketing Account execs. The Digital Marketing Specialist works in close partnership with the rest of the Mar/Comms team to deliver general digital marketing support.

Some of your specific responsibilities could include:

Demonstrates a deep understanding of digital marketing and the business by identifying and leveraging customer insights, market data, competitive analysis, product analysis, industry trends and outlooks, etc. to identify and deliver targeted digital marketing/communications initiatives and activities.

Help define the value proposition, differentiators, customer experience, etc. at the product/service level within the overall AzC value proposition and align with global brand framework. Actively participate in the development of a digital framework of product/service messaging for marketing, communications and promotional initiatives and activities.

Under the direction of the Brand Experience Director, actively identify current and future requirements and develop and implement digital marketing/communications plans that specifically support the AzC NA business goals, while maintaining close relationships, and in collaboration, with the MarComms team and in close partnership with the client. Effectively project manage assigned marketing/communications initiatives.

Participate in monitoring and measuring the effectiveness of marketing/communications initiatives and campaigns

Provide input in the development of an annual digital budget

What You’ll Bring to the Role

5-7 years experience in strong strategic digital marketing track record with extensive hands-on experience of digital marketing planning and implementation

3-5 years experience in services or B2B background preferred – experience of insurance not essential, although this would be beneficial

5-7 years experience in digital, segment/product or service marketing

Bachelor's Degree or postgraduate qualification in Marketing, Communications or a combination of related experience and education

Experience in applying artificial intelligence (AI) and machine learning (ML) to improve business processes and decision-making is preferred

The annualized base pay range for this role is $99,464 - $150,291.  The annual base salary range represents nationwide market range. The actual salary for this position may be above and will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate. The base pay is just one component of the AzC total compensation package. As part of our comprehensive compensation and highly rated benefits programs, employees are also eligible for annual performance-based cash incentive awards.

What’s in it for you?

Let’s care about everything that makes you, you

We are committed to nurturing an inclusive environment where everyone feels they belong. We offer a hybrid working model, which recognizes the value of striking a balance between in-person collaboration and remote working. Please feel free to discuss flexible working arrangements with us.

Let’s care for your financial wellbeing

We believe in rewarding performance with a great compensation and benefits package (details vary by location), including a generous bonus scheme and pension.

Let’s care for your opportunities to progress

From career development and digital learning programs to international career mobility, we offer lifelong learning for our employees worldwide and an environment where innovation, delivery and empowerment are fostered.

Let’s care for life’s twists and turns

From our support for flexible working, health and wellbeing (including private healthcare and generous parental leave benefits), to helping people return from career breaks with experience that nothing else can teach. We've got your back.

Let’s care for our society and our planet

With opportunities to be engaged in shaping a future that is safe, inclusive and sustainable, we care for the tomorrows of our people, our industry and our clients.

Care to join us?

Allianz Commercial is the center of expertise of Allianz Group, insuring mid-sized businesses, large enterprises, and special risks. Our customers include top consumer brands, financial institutions, industry leaders, the global aviation and shipping industries, as well as family-owned and medium-enterprises. We also cover unique risks such as offshore wind farms, infrastructure projects and film productions. Our clients trust us to provide a wide range of traditional and alternative risk transfer solutions, outstanding risk consulting and multinational services, and seamless claims handling. Allianz Commercial helps customers to prepare for what's ahead.

Learn more about careers at Allianz Commercial by clicking here.

Learn more about Allianz Commercial by clicking here.

At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matters, and nurtures a culture grounded in integrity, fairness, inclusion and trust.

We therefore welcome applications regardless of race, ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.

Join us. Let's care for tomorrow.

People with disabilities:

We want to give all our candidates the best opportunity to succeed.  If you need any adjustments to be made during the application and selection process, please email agcsglobalcareers@allianz.com

Recruitment Agencies:

Allianz Commercial has an in-house recruitment team, which focuses on sourcing great candidates directly. Allianz Commercial does not accept unsolicited resumes from agency or search firm.Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired.  When we do use agencies, we have a PSL in place, so please do not contact managers directly. Failure to comply could/may result in the disqualification of the candidates and/or the termination of our contract and/or fees not being paid.

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