Regional Marketing Manager, APAC
SG, 18961
The Regional Marketing Manager, APAC is responsible for driving customer acquisition, engagement, retention, and advocacy across the APAC region. Through customer insights, analytics, digital marketing, content, and customer experience initiatives, this role supports business growth while enhancing the overall customer experience.
This role requires a strong combination of customer experience expertise, digital marketing capabilities, analytical skills, and re-gional stakeholder management. Working closely with local market teams, the successful candidate will understand diverse cus-tomer needs across APAC markets, identify customer experience gaps and opportunities, and lead initiatives that improve customer journeys, strengthen customer loyalty, and deliver measurable business outcomes.
Key Responsibilities
1. Customer Experience Strategy & Execution (Customer-Centric Mindset)
- CX Strategy & Customer Journeys: Lead the design, mapping, and improvement of end-to-end customer journeys across APAC to enhance customer satisfaction, loyalty, and overall experience. Ensure journeys reflect the needs of different cus-tomer segments, market conditions, and customer expectations across the region.
- CX Measurement & ROI: Establish and track key customer experience metrics, including Net Promoter Score (NPS), cus-tomer retention, engagement, and CX ROI, to measure programme effectiveness and business impact.
- Regional Initiative Management: Lead the implementation of regional and global customer experience initiatives across APAC, ensuring programmes are adapted to local customer needs, market conditions, and business priorities. Research market trends and best practices to continuously improve programme effectiveness and customer experience.
2. Customer Analytics, Feedback & Insights (Analytical & Growth Mindset)
- Customer Insights & Analytics: Manage customer analytics programmes, including NPS, customer feedback, competitor analysis, market sizing, complaints analysis, and CRM reporting to generate actionable insights and support business deci-sions.
- Customer Segmentation & Growth Insights: Analyse customer profiles, behaviours, and engagement trends across mar-kets to identify opportunities for customer acquisition, retention, and business growth.
- Complaint & Feedback Management: Review customer complaints and feedback, identify root causes, and recommend improvements to improve customer satisfaction and experience.
3. Brand, Content & Digital Engagement (Digital & Innovative Mindset)
- Customer Engagement & Digital Marketing: Develop and execute customer engagement programmes across digital channels, using marketing automation and digital tools to improve communication, engagement, retention, and customer experience.
- Content & Brand Development: Create and manage customer-focused content, thought leadership, customer communi-cations, campaigns, and digital assets to strengthen brand awareness, customer engagement, and loyalty.
- Events & Experience Programmes: Plan and deliver webinars, customer events, roundtables, and regional marketing programmes that support customer acquisition, engagement, retention, advocacy and overall customer experience.
4. Stakeholder Management & Regional Coordination (Resilient & Collaborative Mindset)
- Regional CX Leadership: Lead and coordinate customer experience programmes across APAC markets, ensuring con-sistent execution while balancing local customer needs and business priorities.
- Cross-Functional & Local Market Collaboration: Work closely with local teams and key stakeholders to identify cus-tomer experience gaps, align priorities, and implement improvement initiatives across the region.
- CX Governance & Reporting: Provide regular reporting and recommendations on NPS, customer retention, customer feedback, customer journey performance, key customer trends, and improvement opportunities to stakeholders.
Job Requirements
- Bachelor’s degree in Marketing, Finance, Data Analytics or a related field
- More than 7 years of proven experience in customer experience, marketing, analytics, customer engage-ment, or related roles, preferably within financial services, insurance, or B2B environments
- Proven experience managing regional programmes and working across multiple APAC markets within a matrix organisation
- Experience managing customer experience programmes, NPS initiatives, customer retention strategies, customer feedback programmes, and customer engagement initiatives
- Proficiency in Marketing Automation platforms (e.g. Marketo) and CRM systems (e.g. Salesforce), including customer en-gagement, reporting, and campaign tracking
- Knowledge of customer journey mapping, customer lifecycle management, customer segmentation, and customer en-gagement strategies
- Strong understanding of customer experience measurement, including NPS, customer retention, customer feedback, complaint management, and CX ROI
- Ability to manage digital content, customer communications, webinars, events, and multi-channel marketing campaigns
- Advanced Excel skills, including Pivot Tables, Lookups, dashboards, data analysis, reporting, and trend identification
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights and business recom-mendations
- Familiarity with reporting and visualisation tools such as Power BI, Tableau, or similar platforms
- Excellent presentation, communication and stakeholder communication skills
Behavioral Traits:
- Resilient & Results-Oriented: You are motivated by delivering meaningful business and customer outcomes. You remain driven through complex projects, multiple stakeholders, and changing business priorities while maintaining a strong focus on results.
- Entrepreneurial, Innovative & Proactive: You are a self-starter who takes ownership, identifies opportunities, explores new ideas, and continuously seeks better ways to improve customer experience, engagement, and business performance.
- Customer-Centric & Analytical: You are passionate about understanding customer needs and behaviours. You are comfortable working with data, customer insights, and feedback, translating them into practical recommendations that im-prove customer satisfaction, loyalty, retention, and business outcomes.
Allianz Trade embraces innovative technologies. We utilize Artificial Intelligence powered tools and encourage candidates with a basic understanding of commonly used platforms, as well as an awareness of best practices and the potential risks associated with AI in the workplace to apply.
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Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.
At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust.
We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations.
Join us. Let's care for tomorrow.
Headquartered in Paris, Allianz Trade is the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk, present in over 40 countries with 5,900 employees. In 2025, our revenues reached 4 billion euros, and we guaranteed 1,400 billion euros of trade transactions worldwide. With sustainability, collaboration, and inclusion at the heart of our values, our workplace culture has earned global recognition — demonstrated by our certification as a Great Place to Work and a Gold Medal from EcoVadis in 2025.
Disclaimer: Allianz Trade is the trademark used to designate a range of services provided by Euler Hermes.
