Head of Global Marketing Creative

The Head of Global Marketing Creative defines, owns, and champions the company’s global creative vision. This role ensures a cohesive and compelling brand experience worldwide, while enabling thoughtful local adaptation across regions, products, and channels.

You will lead a multidisciplinary, globally distributed in‑house creative organisation and key agency partners to deliver world‑class integrated marketing campaigns, presentations, and creative assets across digital, offline, and partner ecosystems. Success in this role requires a balance of strategic foresight, hands‑on creative leadership, and operational excellence within a complex, matrixed global environment.

What you will do

Creative Vision & Innovation

• Define, articulate, and own a clear long‑term creative vision aligned with brand positioning, commercial strategy, and global marketing priorities.
• Lead concept development and creative direction for integrated campaigns across brand, performance marketing, partner, social, and emerging channels.
• Champion a culture of experimentation and test‑and‑learn approaches, including creative testing, multivariate messaging, and format innovation, to drive engagement and conversion.
• Ensure the highest quality and consistency of creative execution across internal teams and external agencies or freelancers, balancing excellence with timelines and budgets.
• Apply strong problem‑solving skills to address creative challenges and deliver innovative, scalable solutions.

Leadership & Team Management

• Lead and inspire a distributed in‑house creative team of designers, writers, and project managers, fostering collaboration, accountability, and a culture of quality and excellence.
• Provide clear direction, constructive feedback, and mentorship to elevate both individual performance and overall output.
• Establish and continuously improve processes, workflows, and service‑level agreements (SLAs) to ensure efficient intake, prioritisation, and delivery of creative work across regions and stakeholders.
• Manage creative budgets, resourcing models, and vendor relationships to balance speed, quality, and cost effectiveness.

Brand Vision & Stewardship

• Act as a trusted authority on brand standards, including Allianz brand guidelines, partner brand requirements, compliance considerations, and best practices.
• Apply a high level of precision and judgement when reviewing and approving creative work to ensure consistency, quality, and compliance.
• Collaborate with marketing leaders and the creative team to evolve and refine global brand guidelines and visual systems as needed.
• Confidently interpret and amplify partner brands within consumer‑facing experiences and co‑branded marketing initiatives.

Communication, Influence & Stakeholder Management

• Partner closely with cross‑functional business teams to support creative strategy, execution, and prioritisation.
• Present and defend creative strategies, concepts, and outputs to senior and executive leadership, aligning on trade‑offs, investments, and priorities.

Data‑Driven Creative

• Collaborate with digital marketing and analytics teams to translate audience insights, testing results, and performance data into actionable creative strategies and optimisations.

Strategic Leadership

• Translate business and marketing objectives into compelling creative narratives and programs that resonate across geographies and customer segments.
• Conduct or leverage internal and external research, including industry analysis and stakeholder interviews, to inform creative direction with strong strategic insight.

Digital & Technical Fluency

• Stay ahead of digital, travel, and industry trends to ensure the brand’s creative expression remains modern, relevant, and differentiated.

Global Collaboration

• Partner with regional marketing, product, and sales teams to understand local market needs and adapt global concepts without compromising core brand integrity.

What you will bring

• 12+ years of experience in creative or marketing roles, in agency and/or in‑house environments, with 5+ years of people leadership experience.
• Proven ability to manage multiple projects and priorities in a fast‑paced, global environment.
• Demonstrated success in leading, mentoring, and scaling creative teams across regions and markets.
• Exceptional communication, presentation, and collaboration skills, with the ability to influence at all levels of the organisation.
• Bachelor’s degree in Marketing, Advertising, Design, Communications, or a related field or an equivalent combination of education and experience.
• Advanced knowledge of Adobe Creative Cloud, Figma, and other industry‑standard design
• Strong understanding of branding principles and the application of brand standards at scale.
• Ability to interpret performance data and audience insights to inform creative and strategic decisions.
• Up‑to‑date understanding of creative, design, and marketing best practices.

What we offer

Annualized base pay range for US is 160,000.00 USD - 235,000.00 USD. 

Annualized base pay range for Canada is 155,000.00 CAD - 230,000.00 CAD.

Actual base pay may vary based upon factors such as relevant experience, qualifications, internal equity of peers, and geographic location. Employees may also qualify for performance-based bonuses, merit increases, and other incentives based on individual and company performance. The availability and amount of these additional compensation elements are determined by company policy and may vary. 

Our employees play an integral part in our success as a business. We appreciate that each of our employees are unique and have unique needs, ambitions and we enjoy being a part of their journey. 

 
We are there to empower and encourage you with your personal and professional development ensuring that you take control by offering a large variety of courses and targeted development programs. All that in a global environment where international mobility and career progression are encouraged. Caring for your health and wellbeing is key priority for us. This is why we build Work Well programs to providing you with peace of mind and give the flexibility in planning and arranging for a better work-life balance. We offer a comprehensive benefits package that includes health, dental, and vision insurance, retirement savings plans, paid time off, and other employee programs. Eligibility for benefits is subject to plan terms and conditions, and may vary based on position and/or employment status.   

At Allianz we use some AI-assisted technology as part of our recruitment process to help match candidates to roles based on skills, experience, job title, and location. AI supports our recruiters by enhancing the efficiency and accuracy of candidate assessments and job recommendations, while all applications are reviewed by our recruitment team and final hiring decisions are made by humans. 

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Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us.  

At Allianz, we stand for unity: we believe that a united world is a more prosperous world, and we are dedicated to consistently advocating for equal opportunities for all. And the foundation for this is our inclusive workplace, where people and performance both matter, and nurtures a culture grounded in integrity, fairness, inclusion and trust. 

We therefore welcome applications regardless of ethnicity or cultural background, age, gender, nationality, religion, social class, disability or sexual orientation, or any other characteristics protected under applicable local laws and regulations. 

Join us. Let's care for tomorrow. 

Note: Having different strengths, experiences, perspectives and approaches is an integral part of Allianz‘ company culture. One means to achieve this is a regular rotation of Allianz Executive employees across functions, Allianz entities and geographies. Therefore, the company expects from its employees a general openness and a high motivation to regularly change positions and collect experiences across Allianz Group.