Head Market Management and Customer Growth, Asia Pacific

102274 | Marketing & Design | Professional | Allianz Executive | Allianz Singapore | Full-Time | Permanent

Entity: Allianz SE Singapore Branch

 #L1-RS1

Job Purpose

As Head of Market Management and Customer Growth, Asia Pacific, you will be responsible for driving profitable customer growth to support Asia Pacific growth ambitions. Execution of marketing and customer strategic initiatives as well as understanding Allianz customer data and translate NPS and VOC into
actionable customer actions that maximize customer lifetime value. The role will leverage data, analytics and AI-enabled capabilities to drive greater personalization, scale customerengagement, improve productivity and accelerate business growth across the region.The role involves managing the internal and external C-level stakeholders to achieve company-wide targets for Customer growth. You will collaborate with local operating entities and other regional functions to
establish go-to-market strategies – leveraging customer, marketing, distribution, digital, AI and analytic expertise to drive customer acquisition and retention, resulting in Net customer growth, foster cross-selling and improve churn management in Allianz.

What you do

New Customer Growth

• Create winning and differentiated propositions (including products, health, digital solutions) to enable
  distribution teams to strengthen their customer acquisition strategy
• Develop a regional asset library and manage a content hub to support a coherent rollout/delivery of
  product & service propositions across distribution channels
• Identify and scale AI-enabled growth opportunities, including personalization, next-bestaction,
  lead generation and content optimization capabilities to improve acquisition
  effectiveness across markets

Net Customer Growth

• Define customer and advisor lifecycle journeys with a segmented view, understand pain points and
  identify key transformation areas to improve sales persistency, reduce customer churn, increase
  repurchase rate and increase customer portfolio size in Allianz
• Understand Allianz customer data and translate NPS and VOC into actionable customer actions that
  maximize customer lifetime value
• Leverage AI and predictive analytics to identify retention risks, cross-sell opportunities
  and customer lifetime value enhancement initiatives

Marketing

• Work with CMOs and Distribution heads to implement the country-level marketing efforts and local
  management in line with regional ambitions and strategy
• Proactively monitor emerging customer trends within the insurance industry, creating regular,
  relevant reports to key stakeholders and C-level management
• Identify and implement industry best practices, new technologies, understand and translate
  customer needs into business opportunities and technology solutions for the Region

Regional Contact Point for Customer and Marketing

• Be the AZAP change agent and the marketing and customer ambassador/contact point for Group
  stakeholders, evaluate and formulate the implementation plan for global initiatives and make it
  relevant for AZAP
• Develop a marketing and customer community among AZAP, share best practices among OEs and
  functions to drive customer growth
• Build solid relationships with various internal stakeholders and be the bridge between operating
  entities, AZ SE and other stakeholders in AZ Group
• Influence marketing/customer and distribution leadership teams with coaching, guidance and
  mentoring to excel in performance management and achieve goals

Key Performance Indicators:

• New Customers (Acquisition) - which contributes to ANP and GWP
• Net Customer Growth (Churn Reduction), Cross selling (% policy growth > % customer growth)
• Other supporting KPIs
• OE Achievement of Loyalty Leader
• VOC/NPS score

What you bring

• Degree qualified (Bachelor or Master’s degree), with at least 15 years of experience predominantly in
  the Life insurance industry.
• Experience across the different parts of the insurance value chain would be an advantage.
• Ability to provide leadership to the business and someone who is seen and respected as an expert
  and leader.
• Proactive and results-orientated.
• Strong communicator with proven ability to exercise cross-functional and cross-market influence.
• Excellent relationship & stakeholder management ability.
• Strong understanding of data, analytics and emerging AI technologies.

 What we offer

• We are certified as one of The World’s Best Places to Work & Great Place to Work in Singapore.
• Be part of a team that’s open-minded, supportive, and genuinely focused on customer outcomes.
• A sense of belonging in the workplace, where you are welcomed and encouraged to bring your most authentic self to work.
• An employer that is committed to supporting hybrid work and readily provides flexible & remote work options.
• Access to LinkedIn Learning and Degreed and career opportunities across the world, to support your continuous learning and you taking control of your career development.
• Robust and comprehensive benefit offerings for your health and well being
• Initiatives to support your financial wellness through selected discounted Allianz insurance products, pension contributions and our referral bonus scheme.
• The opportunity to take part in our Employee Share Purchase Program - own a piece of your employer.